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Upgrading from Woo Insights

Waseem
Updated on November 13, 2026

2 min read

0:00 1:43

Woo Insights is now called Deep Insights for WooCommerce. The dashboard, reports and settings work the same way, and your settings and analytics carry over.

Why it isn’t an automatic update

The new name comes with a new plugin folder and main file, so WordPress treats Deep Insights for WooCommerce as a separate plugin. You install it once yourself; after that, updates arrive as usual.

Upgrade steps

  1. Download the Deep Insights for WooCommerce zip file from wpruby.com.
  2. Go to Plugins → Add New Plugin → Upload Plugin, upload the zip and click Install Now.
  3. Click Activate. You don’t need to deactivate Woo Insights first.
  4. Deep Insights for WooCommerce copies your Woo Insights data and deactivates Woo Insights. A notice confirms it.
  5. Delete Woo Insights from the Plugins screen.

What carries over

  • All settings, including reporting rules, segments, thresholds and import options
  • Your full analytics history. There is no new import.
  • Each user’s dashboard preferences, such as the colour theme and the metrics shown on the Overview
  • Background jobs that were waiting to run, such as an import in progress

Customers keep the same identity, so customer counts, segments and cohorts stay the same.

Deleting Woo Insights is safe

Both plugins use the same analytics tables. When Deep Insights for WooCommerce takes over, it turns off the old plugin’s delete data when the plugin is deleted option, so deleting Woo Insights can’t remove your analytics. If you had that option on, it stays on in Deep Insights for WooCommerce.

What changed

  • The menu is now WooCommerce → Deep Insights.
  • The plugin is listed as Deep Insights for WooCommerce on the Plugins screen.
  • For developers: filters now start with deep_insights_, the PHP namespace is DeepInsights\, and the REST API namespace is deep-insights/v1. Update any custom code that used the old woo_insights_ names. See Developer hooks.