Shipping
Go to WooCommerce → Deep Insights → Shipping.
- Shipping: shipping charged to customers, excluding tax.
- Orders with shipping
- Shipping per shipped order
- Free shipping usage: share of shipped orders that paid nothing for shipping.
- Local pickup share
The report also shows shipping revenue over time, by destination country, by shipping method and by product category.
Shipping figures are what customers paid, not what carriers charged you. Carrier costs and margins appear only if a plugin provides verified costs to Deep Insights.
Coupons and discounts
Go to WooCommerce → Deep Insights → Discounts & Refunds.
- Discounts, Orders with coupons and Coupon order share
- Net sales on coupon orders
- AOV with coupon vs AOV without coupon
- Avg. discount depth: discounts as a share of gross sales on orders that used a coupon.
The Coupon performance table lists each coupon with orders, discount given, net sales of those orders, average order value, customers and the share of first-time buyers.
Deep Insights also compares customers whose first order used a coupon with those whose didn’t: how many came back, and how much they spent over their lifetime.
These comparisons are observations. They don’t prove that a coupon caused a sale or made customers loyal.
Refunds
Open the Refunds tab.
- Returns: total refunded, including tax and shipping.
- Refunds issued and Refunded orders
- Refund rate: refunds as a share of order totals in the range.
- Full refunds and Partial refunds
- Avg. days to refund: time from order to refund.
Refund reasons groups refunds by the reason you entered in WooCommerce. Reasons are grouped by identical text; refunds without a reason show as “No reason recorded”.
Where refunds come from breaks refunds down by product, category and payment gateway.