Your data stays on your site
Deep Insights for WooCommerce is fully self-hosted. There are no accounts, API keys, tracking or external services, and the dashboard loads no files from other websites. No store, order or customer data is sent anywhere.
No personal data in the analytics tables
The analytics tables don’t store names, emails, addresses or payment details:
- Registered customers are referenced by their user ID.
- Guests are referenced by a keyed hash of their email, so the email itself is not stored.
- Customer names you see in reports are read from WooCommerce when the page loads.
Privacy tools
Deep Insights connects to the WordPress privacy tools in Tools → Export Personal Data and Tools → Erase Personal Data. Erasing a person’s data removes their Deep Insights customer records.
The plugin also adds suggested text to your privacy policy guide in Settings → Privacy.
Access control
- Viewing reports needs the View WooCommerce reports capability.
- Settings, imports and customer-level exports need Manage WooCommerce.
Read-only
Deep Insights never modifies WooCommerce orders, payments, products, customers, refunds, subscriptions or stock.
Removing the plugin
By default, deleting the plugin keeps its analytics tables, so you can reinstall without re-importing. To remove everything, turn on Delete all Deep Insights tables and settings when the plugin is deleted in Settings before deleting the plugin. WooCommerce data is never touched.
Updates
Deep Insights is free and needs no license key. Updates appear in Dashboard → Updates and on the Plugins screen like any other plugin, and you can turn on automatic updates there.
To check for updates, WordPress asks wpruby.com for the latest version of Deep Insights for WooCommerce. That request contains only the plugin name and the installed version number. It does not include your site address or any store data.
To turn the update check off, add this to a small custom plugin or your theme’s functions.php:
add_filter( 'deep_insights_update_checks', '__return_false' );