---
title: Upgrading from Woo Insights
description: "Woo Insights is now called **Deep Insights for WooCommerce**. The dashboard, reports and settings work the same way, and your settings and analytics carry over. Table of Contents [Toggle](#) - [Why it isn’t an automatic update](#Why_it_isnt_an_automatic_update) - [Upgrade steps](#Upgrade_steps) -…"
url: "https://wpruby.com/knowledgebase/deep-insights-upgrading-from-woo-insights/"
updated: "2026-11-13"
category: Deep Insights for WooCommerce
---

# Upgrading from Woo Insights

Woo Insights is now called **Deep Insights for WooCommerce**. The dashboard, reports and settings work the same way, and your settings and analytics carry over.

Table of Contents

 [Toggle](#)

- [Why it isn’t an automatic update](#Why_it_isnt_an_automatic_update)
- [Upgrade steps](#Upgrade_steps)
- [What carries over](#What_carries_over)
- [Deleting Woo Insights is safe](#Deleting_Woo_Insights_is_safe)
- [What changed](#What_changed)

## Why it isn’t an automatic update

The new name comes with a new plugin folder and main file, so WordPress treats Deep Insights for WooCommerce as a separate plugin. You install it once yourself; after that, updates arrive as usual.

## Upgrade steps

1. Download the Deep Insights for WooCommerce zip file from wpruby.com.
2. Go to **Plugins → Add New Plugin → Upload Plugin**, upload the zip and click **Install Now**.
3. Click **Activate**. You don't need to deactivate Woo Insights first.
4. Deep Insights for WooCommerce copies your Woo Insights data and deactivates Woo Insights. A notice confirms it.
5. Delete Woo Insights from the **Plugins** screen.

## What carries over

- All settings, including reporting rules, segments, thresholds and import options
- Your full analytics history. There is no new import.
- Each user's dashboard preferences, such as the colour theme and the metrics shown on the Overview
- Background jobs that were waiting to run, such as an import in progress

Customers keep the same identity, so customer counts, segments and cohorts stay the same.

## Deleting Woo Insights is safe

Both plugins use the same analytics tables. When Deep Insights for WooCommerce takes over, it turns off the old plugin's **delete data when the plugin is deleted** option, so deleting Woo Insights can't remove your analytics. If you had that option on, it stays on in Deep Insights for WooCommerce.

## What changed

- The menu is now **WooCommerce → Deep Insights**.
- The plugin is listed as **Deep Insights for WooCommerce** on the Plugins screen.
- For developers: filters now start with `deep_insights_`, the PHP namespace is `DeepInsights`, and the REST API namespace is `deep-insights/v1`. Update any custom code that used the old `woo_insights_` names. See [Developer hooks](https://wpruby.com/knowledgebase/deep-insights-developer-hooks/).