The Products report shows how each product, variation and category performs.
Go to WooCommerce → Deep Insights → Products.
Performance
For each product in the date range:
- Net sales: line totals after coupons, excluding tax, minus refunded amounts.
- Gross sales: line subtotals before coupons, excluding tax.
- Units, Orders and Customers
- Avg. price: average selling price per unit.
- Share: the product’s share of all product net sales.
- Growth: change in net sales vs the comparison period.
- Refund rate: share of units sold in the range that were refunded.
- Gross profit and margin, when cost data is available.
Variable products roll their variations up into the parent product. The Variations tab lists each variation separately.
Categories
The Categories tab totals products by category. A product in two categories counts toward both. Categories use each product’s current assignment, not the one at the time of sale.
Compare products
Click the compare button next to any product on the Performance tab to add it to Compare (up to 6 products). The Compare tab charts them side by side over time.
Bought together
The Bought together tab lists products that appear in the same orders.
- Orders together: orders containing both products.
- Also bought: of the orders with the first product, the share that also had the second.
- Lift: how much more often the pair appears together than chance would predict. Above 1 means they are bought together more often than expected.
- Support: the share of all orders that contain the pair.
Raise Minimum orders together to hide rare pairs. Pairs with fewer than 10 orders are labelled Small sample.
These figures show which products are bought together. They don’t show that one product causes sales of the other.
Lifecycle
The Lifecycle tab sorts products into groups using simple, visible rules.
It compares the last 90 days (ending on your selected end date) with the 90 days before:
- Rising: units sold grew by 25% or more.
- Declining: units sold fell by 25% or more.
- Sustained decline: sales fell in each of three consecutive 30-day periods.
- Consistently strong: in the top 20% by net sales in both windows, without a big change.
- High refunds: refund rate of 10% or more.
- Low repeat purchase: buyers rarely buy this product again, compared with your other products.
Products need at least 10 units sold to qualify for most rules. You can change the window, the threshold and the minimum units in Settings.