Deep Insights for WooCommerce

Understand Your WooCommerce Store Beyond the Numbers.

Advanced analytics for revenue, products, customers, retention, profitability, and store performance — completely free.

  • 100% free
  • No subscriptions
  • Self-hosted
  • No external analytics accounts
  • Automatic updates
  • Your store data stays on your WordPress installation
Get the plugin $0.00 USD

We use your email to deliver the plugin and license key. Newsletter emails only if you tick the box. Privacy policy

Current version 1.0.1

What Deep Insights shows you

Your store at a glance

Twelve key figures with a comparison to the previous period: gross, net and total sales, orders, average order value, new and returning customers, repeat purchase rate, refund rate, revenue growth and estimated gross profit. Pick the cards you want to see.
Your store at a glance feature screenshot
Revenue, from gross to net feature screenshot

Revenue, from gross to net

See exactly how gross sales become net sales after coupons and refunds, with taxes and shipping broken out, and the trend over time.

Know what sells

Product, variation and category performance, side-by-side comparisons, products bought together, and lifecycle labels for products that are rising or declining.
Know what sells feature screenshot
Understand your customers feature screenshot

Understand your customers

New versus returning customers, RFM segments, lifetime revenue, geography and acquisition channels from WooCommerce order attribution.

Retention and cohorts

Monthly or quarterly cohorts show how many customers come back after their first order, and how much revenue each cohort brings over time.
Retention and cohorts feature screenshot
Profit, not just revenue feature screenshot

Profit, not just revenue

Estimated gross profit and margin from the product costs you record with WooCommerce Cost of Goods Sold, with cost coverage shown so you know how complete the figure is.

Insights that need attention

Plain-language alerts, such as best sellers that are out of stock or products with unusually high refund rates, each linked to the report behind it.
Insights that need attention feature screenshot

How it works

From email to a running dashboard in a few minutes.

  1. 1

    Enter your email

    No account to create, no payment details. We only need an address to send your download and license key.

  2. 2

    Confirm the free order

    One click on the checkout page. The total is $0.00 USD.

  3. 3

    Download the plugin

    Download the ZIP right away. The email receipt has the same link and your free lifetime license key.

  4. 4

    Install and activate

    Upload the ZIP under Plugins → Add New, activate it, then enter your license key to switch on automatic updates.

Privacy and self-hosting

Your store data stays in your store.

Deep Insights runs inside your own WordPress installation and builds its reports from your WooCommerce data there.

There is no external analytics account to create or connect, and no subscription to keep paying for.

Automatic updates

Updates arrive in your WordPress dashboard.

Your free license key never expires. Enter it once in the plugin settings and new versions appear on the WordPress Updates screen with their changelog, ready to install with one click.

Latest version: 1.0.1 · View changelog

Frequently Asked Questions

Any questions? We're here to help.

See what your store data has been telling you.

Free, self-hosted WooCommerce analytics with automatic updates.

Download Free Plugin