---
title: Shipping, Discounts and Refunds
description: "Table of Contents [Toggle](#) - [Shipping](#Shipping) - [Coupons and discounts](#Coupons_and_discounts) - [Refunds](#Refunds) ## Shipping Go to **WooCommerce → Deep Insights → Shipping**. [![The Shipping report](https://cdn.wpruby.com/wp-content/uploads/2026/11/13142842/deep-insights-docs-shipping.png)](https://cdn.wpruby.com/wp-content/uploads/2026/11/13142842/deep-insights-docs-shipping.png) - **Shipping**: shipping charged to customers, excluding tax. - **Orders with shipping** - **Shipping per…"
url: "https://wpruby.com/knowledgebase/deep-insights-shipping-discounts-refunds/"
updated: "2026-11-13"
category: Deep Insights for WooCommerce
---

# Shipping, Discounts and Refunds

Table of Contents

 [Toggle](#)

- [Shipping](#Shipping)
- [Coupons and discounts](#Coupons_and_discounts)
- [Refunds](#Refunds)

## Shipping

Go to **WooCommerce → Deep Insights → Shipping**.

[![The Shipping report](https://cdn.wpruby.com/wp-content/uploads/2026/11/13142842/deep-insights-docs-shipping.png)](https://cdn.wpruby.com/wp-content/uploads/2026/11/13142842/deep-insights-docs-shipping.png)

- **Shipping**: shipping charged to customers, excluding tax.
- **Orders with shipping**
- **Shipping per shipped order**
- **Free shipping usage**: share of shipped orders that paid nothing for shipping.
- **Local pickup share**

The report also shows shipping revenue over time, by destination country, by shipping method and by product category.

Shipping figures are what customers **paid**, not what carriers charged you. Carrier costs and margins appear only if a plugin provides verified costs to Deep Insights.

## Coupons and discounts

Go to **WooCommerce → Deep Insights → Discounts & Refunds**.

[![Coupon and discount performance](https://cdn.wpruby.com/wp-content/uploads/2026/11/13142843/deep-insights-docs-coupons.png)](https://cdn.wpruby.com/wp-content/uploads/2026/11/13142843/deep-insights-docs-coupons.png)

- **Discounts**, **Orders with coupons** and **Coupon order share**
- **Net sales on coupon orders**
- **AOV with coupon** vs **AOV without coupon**
- **Avg. discount depth**: discounts as a share of gross sales on orders that used a coupon.

The **Coupon performance** table lists each coupon with orders, discount given, net sales of those orders, average order value, customers and the share of first-time buyers.

Deep Insights also compares customers whose first order used a coupon with those whose didn't: how many came back, and how much they spent over their lifetime.

These comparisons are observations. They don't prove that a coupon caused a sale or made customers loyal.

## Refunds

Open the **Refunds** tab.

[![Refund analysis](https://cdn.wpruby.com/wp-content/uploads/2026/11/13142844/deep-insights-docs-refunds.png)](https://cdn.wpruby.com/wp-content/uploads/2026/11/13142844/deep-insights-docs-refunds.png)

- **Returns**: total refunded, including tax and shipping.
- **Refunds issued** and **Refunded orders**
- **Refund rate**: refunds as a share of order totals in the range.
- **Full refunds** and **Partial refunds**
- **Avg. days to refund**: time from order to refund.

**Refund reasons** groups refunds by the reason you entered in WooCommerce. Reasons are grouped by identical text; refunds without a reason show as "No reason recorded".

**Where refunds come from** breaks refunds down by product, category and payment gateway.