---
title: Privacy, Security and Updates
description: "Table of Contents [Toggle](#) - [Your data stays on your site](#Your_data_stays_on_your_site) - [No personal data in the analytics tables](#No_personal_data_in_the_analytics_tables) - [Privacy tools](#Privacy_tools) - [Access control](#Access_control) - [Read-only](#Read-only) - [Removing the plugin](#Removing_the_plugin) - [Updates](#Updates) ## Your data stays on your site…"
url: "https://wpruby.com/knowledgebase/deep-insights-privacy-security-updates/"
updated: "2026-11-13"
category: Deep Insights for WooCommerce
---

# Privacy, Security and Updates

Table of Contents

 [Toggle](#)

- [Your data stays on your site](#Your_data_stays_on_your_site)
- [No personal data in the analytics tables](#No_personal_data_in_the_analytics_tables)
- [Privacy tools](#Privacy_tools)
- [Access control](#Access_control)
- [Read-only](#Read-only)
- [Removing the plugin](#Removing_the_plugin)
- [Updates](#Updates)

## Your data stays on your site

Deep Insights for WooCommerce is fully self-hosted. There are no accounts, API keys, tracking or external services, and the dashboard loads no files from other websites. No store, order or customer data is sent anywhere.

## No personal data in the analytics tables

The analytics tables don't store names, emails, addresses or payment details:

- Registered customers are referenced by their user ID.
- Guests are referenced by a keyed hash of their email, so the email itself is not stored.
- Customer names you see in reports are read from WooCommerce when the page loads.

## Privacy tools

Deep Insights connects to the WordPress privacy tools in **Tools → Export Personal Data** and **Tools → Erase Personal Data**. Erasing a person's data removes their Deep Insights customer records.

The plugin also adds suggested text to your privacy policy guide in **Settings → Privacy**.

## Access control

- Viewing reports needs the **View WooCommerce reports** capability.
- Settings, imports and customer-level exports need **Manage WooCommerce**.

## Read-only

Deep Insights never modifies WooCommerce orders, payments, products, customers, refunds, subscriptions or stock.

## Removing the plugin

By default, deleting the plugin keeps its analytics tables, so you can reinstall without re-importing. To remove everything, turn on **Delete all Deep Insights tables and settings when the plugin is deleted** in Settings before deleting the plugin. WooCommerce data is never touched.

## Updates

Deep Insights is free and needs no license key. Updates appear in **Dashboard → Updates** and on the Plugins screen like any other plugin, and you can turn on automatic updates there.

To check for updates, WordPress asks wpruby.com for the latest version of Deep Insights for WooCommerce. That request contains only the plugin name and the installed version number. It does not include your site address or any store data.

To turn the update check off, add this to a small custom plugin or your theme's `functions.php`:

```
add_filter( 'deep_insights_update_checks', '__return_false' );
```