Do you just start selling products online and your business does not have a big number budget for digital marketing? Well, we present to you some digital marketing tips that you can afford when you start your ecommerce business.
1. Do not fall for the Boost Your Post button on Facebook
It’s tempting to click on the boost button. But it’s not the best way to spend your money on Facebook ads. This method will help you reach a general audience group. But as you are selling specific products you need to skip this Boost button. And instead, use the Facebook Ad Manager to use it for targeting a specific niche of users that would be interested in your product/s.
2. Don’t use Twitter Ads, but use Twitter as platform to seek customers
Simply, use the Advanced Search Twitter tool to find customers on Twitter, use it to find people who are asking questions about things you sell and answer them from your business Twitter account. Check out this comprehensive guide from Buffer on how to use Twitter Advanced Search.
3. Use Instagram extensively
Upload your product images regularly. Better than that, upload your product’s pictures while they are in use. Use as many as related hashtags to each product. Add your store URL in the Instagram profile. Upload pictures frequently and eventually you would get leads from Instagram.
Recommended Read: Instagram Marketing: The Ultimate Guide – HubSpot
4. Write about your business, share your journey
Leverage online platforms to share your business journey. Write about the challenges you encountered, how did you tackle them. Platforms such as LinkedIn, Medium and Quora can be valuable to attract potential customers or even future partners.
5. Email Marketing
Do not buy random mail lists from the internet and start sending mass emails to them. This is the worst thing you can do to your business. Take the time and effort to collect users emails by using Landing Pages, ask customers to subscribe to your email list to the checkout page. Include a subscription form on your website pages. If you do this, you’ll get a list of interested people in your business who are going to come back to your website and moreover they will recommend your business to their social circles.
6. Take advantage of attending events
Look for events that are related to your domain. There you can find relevant people to connect with them. You might find persons whom you can learn from their success stories, learn new methods to grow your business. Additionally, Keeping yourself updated on the latest progress of your niche is important to your business. You can find events by using platforms such as Eventbrite and Meetup.
Be aware that success needs time, and if you focus on becoming more engaging with your business. Then over time, you’ll find yourself spending less time on marketing in order to keep sales going.Moreover, do not rush over here and there to spend your money on Ads platforms without carefully planning the return of these paid ads. Spending money on these platforms without planning the result before hands is a disaster for any business. Knowing exactly why are you paying for ads is what makes ads platforms beneficial.