How to Use Coupons in WooCommerce: Tips and Tricks

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As an eCommerce store owner, you’re always looking for ways to attract more customers and boost sales. One effective way to achieve this is through the use of coupons. WooCommerce, one of the most popular eCommerce platforms, offers a robust coupon system that can help you achieve your marketing goals.

In this blog post, we’ll discuss how to use coupons in WooCommerce effectively. We’ll cover the basics of creating and managing coupons and offer some tips and tricks for maximizing their impact on your business.

How to Create Coupons in WooCommerce

To create a coupon in WooCommerce, you first need to navigate to Marketing => Coupons from your WordPress dashboard. From there, click on “Add New” to begin creating a new coupon. You’ll be prompted to fill out several fields, including:

  1. Coupon code: This is the code that customers will use to redeem the coupon.
  2. Discount type: You can choose between a percentage discount or a fixed discount.
  3. Amount: This is the value of the discount. For a percentage discount, enter the percentage value. For a fixed discount, enter the dollar amount.
  4. Usage limit: This is the maximum number of times the coupon can be used.
  5. Expiry date: This is the date when the coupon will expire.

Different Ways to Smartly Use Coupons

In WooCommerce, the popular e-commerce platform, coupons can be a powerful tool to drive sales, increase customer loyalty, and promote your brand. But, simply creating a coupon and offering a discount is not enough to maximize its potential. Here is a list of smart ways how to use coupons in WooCommerce.

1. Use Coupons to Promote Products

Coupons are a great way to promote specific products in your store. For example, you can create a coupon that offers a discount on a particular product or product category. This can help drive sales for those products and increase their visibility on your site.

2. Offer Coupons to New Customers

Offering coupons to new customers is an effective way to attract new business. You can create a coupon code that’s only available to new customers and promote it on your site or through other marketing channels. This can help encourage first-time buyers to make a purchase and become repeat customers.

3. Use Coupons for Abandoned Cart Recovery

Abandoned cart recovery is a common problem for eCommerce store owners. One way to recover lost sales is to use coupons. You can create a coupon code that’s automatically sent to customers who have abandoned their carts. This can help entice them to complete their purchase and increase your sales.

4. Create Limited-Time Offers

Creating limited-time offers is a great way to generate urgency and encourage customers to make a purchase. You can create a coupon code that’s only available for a certain period of time, such as a weekend or a holiday. This can help drive sales during slower periods and increase your revenue.

Tools to position and promote discounts


With their state-of-the-art Exit-intent technology, OptinMonster can help you convert more customers by designing popups that include discounts when the customer tries to leave your website, there is a high probability that the customer would consider purchasing from your store if a discount was offered at the last moment. Moreover, OptinMonster can help you to create a FOMO effect by creating limited-time offers supported by coupons.

Abandoned Cart Recovery Extension

Using the Abandoned Cart Recovery Extension, it is possible to craft numerous follow-up emails and schedule them to be sent at designated intervals. By incorporating coupons and additional incentives, you can enhance conversion rates. Furthermore, the extension features an integrated analytics dashboard, allowing you to monitor the success of your recovery efforts.

Smart Coupons Extension

With the original Smart Coupons Extension, you can offer coupons in a smart way and with more complex scenarios than the default WooCommerce coupons feature. For instance, you can create Buy One Get One coupons, new customer coupons, location-targeted coupons, and much more.

In conclusion, using coupons in WooCommerce can be a powerful tool for increasing sales and attracting new customers. By following these tips and tricks, you can create effective coupons that help achieve your marketing goals. Start experimenting with coupons today and see how they can benefit your eCommerce business.

ABOUT THE AUTHOR: Waseem Founder and Lead Developer of WPRuby.


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