---
title: Automated Insights
description: "The Insights page lists what changed in your store and deserves attention, with the numbers behind each finding. Go to **WooCommerce → Deep Insights → Insights**. [![The Insights page](https://cdn.wpruby.com/wp-content/uploads/2026/11/13142845/deep-insights-docs-insights.png)](https://cdn.wpruby.com/wp-content/uploads/2026/11/13142845/deep-insights-docs-insights.png) Table of Contents [Toggle](#) - [What it checks](#What_it_checks) - [Reading an…"
url: "https://wpruby.com/knowledgebase/deep-insights-automated-insights/"
updated: "2026-11-13"
category: Deep Insights for WooCommerce
---

# Automated Insights

The Insights page lists what changed in your store and deserves attention, with the numbers behind each finding.

Go to **WooCommerce → Deep Insights → Insights**.

[![The Insights page](https://cdn.wpruby.com/wp-content/uploads/2026/11/13142845/deep-insights-docs-insights.png)](https://cdn.wpruby.com/wp-content/uploads/2026/11/13142845/deep-insights-docs-insights.png)

Table of Contents

 [Toggle](#)

- [What it checks](#What_it_checks)
- [Reading an insight](#Reading_an_insight)
- [No AI, no guessing](#No_AI_no_guessing)

## What it checks

Each insight compares the selected period with the comparison period:

- Net sales went up or down, and whether order count or order value drove it
- Refund rate increased
- New customers went up or down
- Returning customers' share of revenue shifted
- Products in sustained decline
- Products with unusually high refunds
- A category's share of revenue grew
- One product makes up a large share of revenue
- Customers coming back less often than in earlier cohorts
- Products that sell and are about to run out, or already have
- Failed subscription renewals increased

## Reading an insight

Each card shows:

- A severity label: **Critical**, **Needs attention**, **Positive** or **Notable**
- What changed, with current and previous values
- The periods compared
- Why it matters
- **Open report** to see the details

## No AI, no guessing

Insights come from fixed rules, not AI. A change is only reported when it is large enough (15% by default) and both periods have enough orders (30 by default).

When a change could be down to chance, for example because there are only a few orders, the card is marked **Uncertain — small sample**.

If nothing crosses the thresholds, the page says so. Try a longer date range, or adjust the thresholds in **Settings → Lifecycle & insight thresholds**.